JONNY ELLIOTT
Brand pack, version 1


WHAT IS IN HERE

  Brand guidelines.pdf   Read this first. Eight pages: the marks, clear space,
                         colour, type, what not to do, and what you are allowed
                         to do with all of it.

  SVG/                   Vector. Use these wherever the mark will be scaled:
                         a website, a document, anything going to print.

  PNG/                   Transparent, at several widths. Use these only where
                         SVG is not accepted. The number in the filename is the
                         width in pixels.


WHICH FILE

  wordmark-full-*        The lockup: the wordmark with the strapline under it.
                         First contact only, and it needs about 70mm or 240px
                         of width before the strapline stops being readable.

  wordmark-*             The wordmark on its own. This is the one you want
                         almost every time.

  icon-*                 The "je" mark. Square spaces only: an avatar, a
                         favicon, an app tile.

  icon-*-tile            The same mark with the background already on it. Use
                         this anywhere you do not control what sits behind it.

  -navy                  For light backgrounds.
  -cream                 For navy, or for a dark photograph.


THE COLOURS

  Navy        #00071B    RGB 0 7 27        The ground.
  Teal        #00B28F    RGB 0 178 143     The accent, and the full stop.
  Deep teal   #06705C    RGB 6 112 92      Teal that is legible on light.
  Cream       #F7F1E4    RGB 247 241 228   Type and marks on navy.
  Paper       #F8F6F1    RGB 248 246 241   The page.
  Ink         #171512    RGB 23 21 18      Body text on paper.

  CMYK builds are in the guidelines. They are converted from these values and
  will shift on uncoated stock, so work from a proof for anything on a press.


THE TYPE

  Newsreader for headlines. Karla for everything else. Both are free, both are
  on Google Fonts, and both are under the SIL Open Font License, so you can use
  them in anything and embed them anywhere. If neither is available, Newsreader
  falls back to Georgia and Karla falls back to the system sans.

  The marks in this pack are outlines rather than live text, so there is no font
  to install and nothing to go wrong on somebody else's machine.


THE SHORT VERSION OF THE PERMISSION

  If you are an introducer, you may put these marks on your own site and in
  anything you send to somebody you are introducing. You may not change them,
  and you may not use them in a way that suggests you are a partner, reseller or
  office of the business.

  The full wording is on the last two pages of the guidelines. If you want to do
  something that is not covered, email and ask. The answer is nearly always yes
  and it comes back the same day.


  jonny@jonnyelliott.com
  jonnyelliott.com

  © Jonathan Elliott. All rights reserved.
